The President of Thomas Cook France confirms the will of its network of local development, to reach 800 points of sale in total, while continuing the rise on the Internet.

Rachel Picard, who succeeded Denis Wathier head of Thomas Cook France end of October, took the floor for the first time. It has detailed the Echo tourism its roadmap including through a strengthening of the distribution of proximity.

“We are clearly in a strong recruitment policy to expand our network of affiliates with the goal of 100 new outlets in two years, which will enable us to achieve our goal of 800 agencies in total”.

According to the President of Thomas Cook, the applications are, and this cap should be achieved easily. The network of integrated is “broadly stable”, about 300, and will remain so. Clearly, step of threat of closures as to the United Kingdom, just “adjustments as in the life of any network”. Rachel Picard wants to continue to capitalize on what is the core business and the strength of TC France working still more “on the positioning and the offer of services to the client”.

To develop on the Internet

This deployment goes hand in hand with the rise in power on the Internet. “You have to be big to exist, will therefore open the funnel as widely as possible, i.e. to broaden our offer in a massive way on our home sites,” insists Rachel Picard table on progress, consistent with the market, 50% of sales over 3 years. Where the substantive work done as soon as this winter on sites with rich content in resonance with investment in destination, new clubs, the new concept Eldorador… “Our priority is the optimization of the customer journey.” Put the content, it is encourage the upcoming client agencies. We create envy upstream. “Our strategy is that of the offer.”

In a difficult context, Thomas Cook France remains behind its summer goals. To December 31, catches of commands were-22% from the same period last year. “We are now in these proportions”, explains Rachel Picard, but clearly “below our budget as the rest of the market”.

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